A recent design project I worked on was for the fashion brand Lauren Bagliore, originally from New York City, Lauren shares her time between Canada and New York. I was really excited to work on her rebranding, and what we created really spoke to every aspect of her label. Her brand is edgy, monochromatic, asian-influenced, and it stands for a purpose (she is passionate about fighting to end human-trafficking). We wanted a mark that made a statement, had distinct style and was relatively timeless. After a lot of research on her brand and where she wanted to position herself in the industry, I concepted and then presented a few options, and Lauren was automatically drawn to this mark – for many reasons it was just THE ONE to her & her team. I love when clients see themselves in the design – when all of your research, brainstorming, ideation and concepting creates the perfect representation. That’s the sweet spot.

A special extra to the project was attending Toronto Fashion Week, to see the Lauren Bagliore S/S 2013 collection walk the runway, and to see her new brand projected behind the models. What an amazing feeling to see your designs out in the real world – and not just on the computer screen!

PHOTOS / Jason Hargrove, see more of Lauren’s collection here.

I was recently interviewed by MagCloud for their Publisher Q&A series. We’ve been working with MagCloud for the past 11 issues of WLWL magazine, and they’ve really played a huge part in the magazine. Even in a world moving more and more digital, I would never give up the option of a printed copy. There is nothing quite like holding a magazine in your hands & flipping the pages. Check out the interview here.

PLUS, #WLWL11 is now available for purchase!

I’m really lucky to work with such amazing clients. Clients that have huge vision, drive and passion for what they do. One of my most favorite projects that I work on is: La Petite Mag. Created by Rachelle from Kenziepoo, it’s a parent’s/children wonderland, in magazine form. I started working with Rachelle on issue 8, when I was sans-baby but was still completely inspired by the magazine and often wished that some of the pieces came in grown-up sizes! And now with baby on the way, I’m completely over-the-moon that I get to work on such a creative and beautiful project. Plus, I just want to suit my little Pip in all of the clothing from Mini Rodini & Bobo Choses! This momma’s gonna go broke.

I hope you enjoy the lastest issue of the magazine: La Petite 9

& to be inspired daily, you must check out: Kenziepoo

It’s true! We found out that our family of Shane + I will be welcoming a little BOY Pip in March! I wanted to share the news, and really can’t contain my excitement. We have thought from the beginning it was a BOY – and I really wanted a mini-Shane running around the house (I mean, look at that photo! Who can resist?!). Can’t wait to meet our little BOY.

I’ve begun to pin more & more BOY stuff, and this only adds to my excitement. No pink & ruffles at my house! Only tweed, leather arm patches, suspenders and bowler hats!

You can check out more of my pins on my KIDlet Pinterest board – let the fun begin!